Portfolio
A glimpse into initiates and campaigns I executed over the years. Need more details? Get in touch.
Innovation at work
Lead generation campaign
Sopheon
Strategy
Market segmentation
Content creation and messaging
Content distribution
Partner marketing
SMART goals, metrics and reporting
Budgeting
Executed in NA and Europe
In cooperation with Tomorrow People
Hemp foods
Go to market campaign
Sensi Seeds
Copy writing for packaging, web shop, wholesale and retail
Content marketing:
Blog
Social media
Videos
Paid channels
Influencers
Partners
PPC and SEO
Delivered in 5 languages
Executed in Europe
Lightforms by Dan Golden
Business Development NA
LMW Leuchten Manufactur
Business expansion into new market
Market research and analysis
Sourcing strategic partnerships and alliances
Product development and innovation
Strategic planning and business modelling
Brand management and marketing
Financial analysis and funding
In cooperation with Dan Golden and Swarovski
Big picture
Marketing strategy
Sopheon, Contrat, LMW
Mission, vision, purpose alignment
Target market and audience definition
Formulate challenges and possibilities
SMART goals and objectives that align with business strategy
SWOT and fit and gap analysis
Brainstorm sessions and workshops
Competitor analysis
Establish initiatives and campaigns framework
Content creation
Measurement
Dashboards
Conclusion
Executive briefings
Customer connect
Conferences, tradeshows, events
Sopheon, WebEx, Gyricon, German Gymnastics Festival
Overall coordination as vendor or event organizer
Venue selection
Budgeting
Scheduling
Logistics, transportation and parking
Arranging for speakers and representatives
Event security
Catering
Event and booth design
Marketing and communication strategy
Audio-visual production
Multilingual execution
Elevating performance
Sales enablement
Sopheon
Marketing and Sales process optimization
Pipeline building
Trainings and workshops
Knowledge transfer
Tools and technology
Resource production:
Whitepapers
Case studies
Presentations
Videos
Email templates
Email and nurture campaigns
Dashboards and reporting
SLA (Service Level Agreement)
Enhance relevance
Brand refresh
Sopheon
Project management
Concept, art direction, tone of voice
Market research and assessment of current brand and tone
Creative and editorial input and expertise
Updated brand guidelines
Refreshed tone of voice and editorial guidelines
Sustainability
Awareness campaign
Sopheon
Concept, multi-channel strategy and execution
Stakeholders buy-in
Content creation and distribution
'Sustainable innovation in practice' customer and public webinars
Strategic partnerships, like Treedom and others
Food innovation
CPG campaign
Sopheon
Campaign strategy
Phased roll out and multi-annual execution
Marketing and content plan
Strategic content creation and distribution through partners like Food Matters Live
Webinars & podcasts
Whitepapers
Infographics
Blog articles
Case studies
Done in Europe and NA